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TheRightSize Goes Public: Innovative Free Service Launches to Support Hassle-Free Holiday Shopping
BURLINGAME, Calif., December 7, 2000 -- In one of several announcements planned for this holiday season, TheRightSize™, Inc. announces the first public release of TheRightSize, a unique shopping service that takes the guesswork out of shopping. TheRightSize enables consumers to find their best-fitting size and style from leading on-line retailers. The service launches Friday, December 8, 2000 at www.therightsize.com.
This holiday release means online gift givers can now select great fitting apparel for their family and friends. Shoppers can also discover new apparel items that fit like their own favorite brands and styles. TheRightSize service solves a number of headaches for online shoppers:
- Apparel “gift block”: “I found the perfect jacket for her, but when I got ready to check out, I didn’t know her size. So I bought a book instead.”
- Time poverty: “There’s too many brands out there and every style fits differently. I’m too busy to surf through all these websites. I’ll just buy the same thing I bought before.”
- Brand boredom: “Wow, I really like the commercial for that new ABC brand but I know it wouldn’t fit me. The only thing that ever fits me right is XYZ brand.”
TheRightSize board member Phil Schlein, former president of Macy’s West, shared his professional merchant’s view: “After 28 years in the retail business, I’ve learned that consumers want a convenient way to buy clothes that fit. TheRightSize is the fastest, easiest way to give online shoppers a great fit experience, while introducing them to items they wouldn’t consider otherwise. We’re excited to offer this great service for free during the busiest shopping days of the year.”
TheRightSize, Inc. is focused on helping multi-channel apparel retailers increase profitability by increasing sales, reducing returns and strengthening customer loyalty. The company has signed agreements with JCPenney, Puma, Ocean Pacific, Seattle Pacific, Fashionmall.com, and others, and is backed by private and venture capital investors with deep retail expertise.
About TheRightSize, Inc.:
TheRightSize, Inc. is a leading provider of profit-enhancing software for multi-channel retailers. The company's patent-pending Rosetta Stone fit translation technology is an n dimensional database of fit characteristics for known brands and styles. It uses sophisticated algorithms to identify new brands and styles that share these characteristics. Developed by PhDs and graduate students from MIT and Carnegie-Mellon University, the software is hosted and maintained by TheRightSize and appears on retailers' websites with its branding, apparel database, promotions, merchandising, look and feel customized for the retailer. For more information about TRS, please visit web.therightsize.com or call 650.259.0356.