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TheRightSize, Inc. Announces First Business Subscribers to its On-line and Catalog-based Size Prediction ServiceNew business-to-business service to focus on fit
BURLINGAME, Ca., August 7, 2000 -- TheRightSize, Inc.™,
a provider of fit software and services to retailers and apparel
manufacturers in the trillion-dollar, size-related merchandise marketplace,
announced today that JCPenney.com, one of America's largest on-line
retailers, is among the first apparel sites to become a business
subscriber and will feature TheRightSize's innovative fit technology
when the service goes on line this fall. In addition to announcing an
agreement with JCPenney.com, Ernesto Aguirre, chief executive officer
of TheRightSize, named several other business subscribers who have
recently signed with TheRightSize. They include Ocean Pacific,
Fashion 500, Smart Casual.com, Puma International, and Seattle
Pacific Industries, whose brands include Union Bay, Re*Union and
Sergio Valente.
"After looking into the alternatives, we arrived at the
conclusion that TheRightSize offers the best solution to the
problem of size-related returns. TheRightSize will bring added
value to our on-line apparel business by making it easier for
consumers to select merchandise that fits and to avoid the frustration
of having to make costly and time-consuming returns," said Dick Baker,
President and CEO of Ocean Pacific.
Unlike existing technology that uses scanning and body
measurements along with manufacturers' specifications to
provide sizing information, TheRightSize requires no input
of customer measurements. Instead, its patent-pending "Rosetta Stone"
technology can make highly accurate fit recommendations by
computing patterns and matches based on consumers' true preferences
and sizes in a variety of brands and styles. The service can be
used by business subscribers as a branded, integrated and intrinsic
feature within their own Web sites or catalog call centers with
relative ease.
"We are extremely pleased to have such premier brands as our
initial business subscribers. We hope to add substantially to their
success by reducing returns, enhancing customer satisfaction and
increasing supply chain efficiencies," said Aguirre.
About TheRightSize™:
TheRightSize is an Application Service Provider (ASP) that
develops, hosts and manages patent-pending sizing technology
that enables apparel retailers to reduce product returns,
enhance consumer satisfaction and increase supply-chain
efficiencies. TheRightSize's proprietary "Rosetta Stone™"
technology operates through a subscribing retailer's website
or catalog call center to predict--in real time--which items
will best fit an individual user. Unlike existing sizing technology
like body scanning and measurement systems, TheRightSize's
patent-pending solutions use state-of-the-art artificial intelligence
"dynamic clustering" technology to predict a consumer's size, style
and brand preference based on what they already like to wear.
TheRightSize technology also allows a retailer to recommend new
styles and brands. The service is hosted and managed by TheRightSize,
branded with the retailers' look and feel, and is used by the
retailer's customer. The company, founded in January 2000 by senior
executives from the apparel, Internet and credit card industries,
will launch its first application in September 2000.
For more information about TheRightSize, visit their Web
site at www.therightsize.com or call 650.552-0800. Press Contact: Merle
Goldstone |